Mission & Values
Channel4Life adheres to a strong code of ethics as well as principles of integrity and accountability as advocated by the various regulatory bodies that govern the Financial Services Industry.As a collective group of business owners, Channel4Life’s mission is to share the business opportunity with people that want more from life. Channel4Life also strives to turn dreams into reality by empowering business owners to shape their economic and social future.
Channel4Life has established a value system that unites the entire company and its business owners. These values, guide its actions and behaviour and include:
- Belonging: Developing a sense of purpose by building your own business in the company of friends
- Giving back: Striving to make a difference to the lives of others
- Freedom: Working towards financial and personal freedom
- Success: Working towards achievement and self-fulfilment
Group History
Channel4Life is a Division of Channel Life which is wholly owned by the Sanlam Group, a registered life insurer with the Financial Services Board (FSB) and a member of ASISA (Association for Savings and Investment South Africa).
Channel Life Limited dates back to the late sixties, when it was established as Anchor Life. Anchor Life was transformed to Channel Life during 1995 and acquired by the PSG Group in January 1997. Sanlam bought the majority shares in Channel Life in January 2006 and introduced the Channel4Life Business Opportunity.
Channel4Life (C4L) uses network marketing as a way to distribute funeral insurance products.
This distribution channel allows ordinary South Africans the opportunity of owning their own business. Business owners, who join Channel4Life, earn a passive recurring income from referring people to Channel4Life. As a ‘peoples business’ Channel4Life offers an unsurpassed income opportunity to all South Africans that seek to improve their lives through multi level marketing (MLM).
We have presenters and presentation venues across the country, that specifically assists potential business owners understand how the business opportunity works, what the product is about as well as what reward structures are in place to assist them achieve their goals. These presenters are trained by Channel4Life and are accredited by us to present the business opportunity.
Channel4Life is one of the fastest growing multi level marketing and with the strength and backing of Sanlam, one of the largest financial services companies in South Africa, Channel4Life is regarded as a stable, strong player in the life insurance industry.
